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If you had double the time

What’s the difference between a three-week spec and a six-week one?

What would make a ninety-minute interview worthwhile? Or an observation worth four hours of effort? What would influence someone to spend three days in a workshop rather than one day?

“More of the usual” is the wrong answer.

In order to significantly increase the patience of your stakeholders or the time that you have, you’ll need to do more than book more meetings with more people and produce more paper.

Stakeholders don’t give double the time for more talk, a fatter document, or a prettier diagram.

Instead, they’re after a different dimension, a different journey, a different kind of analysis.

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