Comfort in safety

It’s tempting to create a safe product or service for all your stakeholders.

Safe, because safe is beyond reproach. It meets spec. It causes no disruption.

All your stakeholders, because if all your stakeholders are happy then no one is unhappy.

The trouble is that the groups of stakeholders who are happy with safe are comfortable. They aren’t looking for change.

Change and safe don’t really coexist, and so the stakeholders who are comfortable aren’t looking for you. In fact, they’re largely ignoring you.