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Nobody needs your IT system

It doesn’t make sense to say “stakeholders need a digital mobile app,” because:

  1. Stakeholders don’t need an app. They might want one, but that’s different.
  2. Stakeholders might decide that they want an app, but they don’t want it because it’s digital or because it’s mobile; they want it because of what they’ll get out from it. That’s what they’re after: an outcome, not an app. Identify that outcome before you spend the effort building an app.

Business analysts enable change. We enable stakeholders to shift from their current situation to their desired future. We take stakeholders on a journey; we help them achieve the things they’ve dreamed of achieving, one step at a time.

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