Who’s there?

When you receive a deliverable in a broadcast email, thrown over the organisational wall, someone is avoiding. It’s delivered, but it’s not sincere. We don’t feel engaged, only the obscuration of an administrator.

On the other hand, when a business analyst shows up and exercises emotional labour to take the lead—”Here, I created this”—then the silo is broken down for collaboration and contribution.

The most effective project teams don’t always have a business analyst or a signature on every deliverable. But they act like they do.

“Here, we created this.”

The goal isn’t to share the work, it’s to make it shared.