And you’re in it.
Once you take the posture, once you commit to helping people change, to take them on a journey from here to there, from the ‘as-is’ to the ‘to-be’, then you’re in the hot seat.
In the hot seat to lead.
In the hot seat for what the journey ahead brings.
Is it any wonder we’d prefer to spec average stuff for average people? If all you do is offer a straightforward option, it’s a safe path. This is the best we’re prepared to do.
On the other hand, great business analysis is the generous and audacious work of saying, “I see a better option, let me show you.”