Better is up to the customer, not up to you

Moleskine is better.

It is better than myPaperClip and better than Blue Sky.

Better in what in way?

The note pages aren’t obviously better.

The notes themselves aren’t dramatically clearer.

What is better is that you get the feeling that some amazing ideas will be captured on the pages.

Blue Sky’s notebook is a spiral-bound paperback, with white paper. Moleskine is a book-bound hard-cover, with ivory-coloured paper.

It projects durability and creativity. You always get quality.

So it is better—for some people.

Now, RocketBook is better. Because it transcribes your handwritten notes into the cloud. Because it’s erasable, it’s infinitely reusable. Because it’s different.

So it’s better—for some people.