Problem first

Successful business analysts don’t start-off by looking for a solution, for the answer that makes them appear smarter than everybody else in the room. Instead, we start with the stakeholder we seek to serve, the problem they seek to solve, the change they seek to make, and the result they seek to attain.

There are gaps in the organisation where the options you see will make a meaningful difference. Not a just a functional change. Not simply a quarter inch drill bit, or a shelf erected on a wall. No, you can change your stakeholders on a behavioural level.

Our purpose is to enable business change. Accepting the permission to improve situations for our stakeholders.

Yes, you have a goal: to serve your customers in a way they need (or want). And the possibility is there for you to choose a path and travel that, not for your own benefit, but for how it will empower others.