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Meaningful dimensions

Here are thirty dimensions for you to pick from. Because you know your space far better than I do, I’m sure you will identify some others.

  • Accuracy
  • Compliance
  • Convenience
  • Customisation
  • Environmental impact
  • Friction
  • Innovation
  • Integration
  • Maintenance
  • Materials
  • Price
  • Privacy
  • Professionalism
  • Quality
  • Range
  • Reliability
  • Results
  • Rigour
  • Safety
  • Scalability
  • Security
  • Simplicity
  • Social proof
  • Speed
  • Status
  • Sustainability
  • Trust
  • Uniqueness
  • Useability
  • Utility

After you choose a dimension with two poles for the X-axis, pick a different dimension for the Y-axis. Plot the options your stakeholder has on the matrix.

Now you have a map of how the alternatives weigh-up. A map that a business analyst can use to steer the solution to the stakeholder’s problem.