- Start with the empathy to listen and see the opportunity. Not a meeting-room imagined one, not “How can we launch our product?” but rather, “What would give real meaning here?”
- Focus on the minimum marketable product: “What is the smallest improvement that will produce a tangible outcome for your customer and still make it feasible for you to do?”
- Match the worldview of the people you’re seeking to serve. Work collaboratively with stakeholders to craft a contribution worth making, meeting a perspective to resonate with.
- Make it easy to change. If every stakeholder influences one other person, within a short while, you’ll have more supporters than you can count.
- Earn, and keep, the trust and acceptance to support the people you serve.
- Look for places to immerse yourself. Instead of finding customers for your product, increment your product to find your customers.
- With each step along the way, field the forces of change as people shift towards their goals.
- Be there, consistently. Act with generosity, and iterate the parts that make a difference.
What can you change today?