Where does utility lie?

Utility doesn’t begin or end with IT.

The goal of the minimum viable market is to serve people who understand the change you are seeking to make and are willing to join you on the journey.

Joining you on this path is the stakeholders’ way of expressing themselves. Becoming part of the change is an expression of what matters to them.

This engagement leads to traction, to mobilisation, and to champions. The change becomes part of their identity, and an opportunity to shape a project that has meaning to them. To express themselves through their their actions, their contributions and the badge they wear.

You shouldn’t expect everyone to feel this way, but you can do your work for the people who do.