Warning: call_user_func_array() expects parameter 1 to be a valid callback, class 'collapsArch' does not have a method 'enqueue_scripts' in /home/customer/www/newberts.blog/public_html/wp-includes/class-wp-hook.php on line 308

Darn Tough Socks

Darn Tough Socks are priced accordingly, and they know that: “These are expensive socks, but they’re better though,” doesn’t work.

When you buy a pair of Darn Tough Socks you get a lifetime guarantee: “I bought these socks 20 years ago, and they’ve got a hole in them,” does work.

This manifesto is convincing and its principles are stitched into the product: design, manufacture and quality assurance are steered by the choice of materials, attention to specification and battle-testing them outdoors.

Darn Tough Socks do not mass-market a product pumped out of a factory at a rate of two-million pairs per day. That’s left for somebody else. Customers’ orient themselves around the product principles that are meaningful to them.

Being too generalist makes everyone an anyone, and not a someone.

>