SMART is a kind of bravery

SMART makes you accountable.

It worked or it didn’t.

It produced or it didn’t.

It embedded or it didn’t.

Are you hiding behind broad or unintentional?

You’ll never be able to serve everyone with everything, which is encouraging since you are less likely to be disappointed when you miss that goal.

But what if you committed to the minimum marketable product?

What if you were precise about who you were seeking to serve and smart about what change you were seeking to make?

Focus your project, your product and your organisation around the minimum. What is the smallest tangible change a customer will appreciate?