(Largely) Ignore the critics

There’s an echo chamber. It’s natural to surround ourselves with people who hold perspectives that fit with our own. And these vibrations amplify our conviction that everyone shares our worldview, believe what we believe and wants what we want.

Until we start engaging the masses.

When we seek to change the broader market, some of that market will object. The voice of “no” can be heard in the crowd. And the feedback given to us may be shock, denial or anger.

In the face of objections, it’s easy to trim the edges off and fit in. Squeeze to fit in. Fit in more than anyone else.


It’s not for them (at this moment).

It’s for the minimum viable market, the stakeholders you originally set out to serve.