The stakeholder decides

You’ve defined something amazing. The business needs to increase revenue. Your department head wants to improve efficiencies. The organisation is at risk of legislative non-compliance. You have a career to grow. You want the sponsor to approve your ideas…

Why isn’t it working? If analysis is the point, if eliciting and modelling and defining are so fun, why do we even care if our work is read, reviewed, understood, accepted, or otherwise appreciated?

Business analysis is the act of making change happen. But making is insufficient. You haven’t made an impact until you’ve changed someone.

  • Changed your sponsor’s mind.
  • Changed how the business system works.
  • Changed the customers experience of your product.

You can do this by creating and then relieving forces. By establishing driving forces. By seeing the existing beliefs and helping to change them (or maintain them).

But first, you need to see it. Then you need to choose to work with stakeholders to help them find what they’re looking for.