The magic of IT is a trap that keeps us from building a useful story

For a long time, the most effective way for an organisation to make large-scale change was simple: build IT. IT worked. IT created efficiency. IT paid for itself. Besides IT systems were fun to build. They made you (or your company) feel a little progressive. And they were (mostly) reliable: money spent equaled costs saved.

Is it any wonder that, pretty quickly, business analysts decided that IT systems analysis was what they did? For most of my career, business analysis was systems analysis.

And then that wasn’t true anymore.

Which means you’ll need to become a business analyst instead.

That means seeing what others see. Fielding forces. Aligning with stakeholders. Creating options that resonate. It means doing the hard work of becoming driven by the business and working with (your part of) that business.