The best options aren’t instantly embraced. Even the obvious course of action requires a good, hard shove to catch on.
That’s because the best options require significant analysis and change. They fly in the face of quick wins, and the Executives’ feeling of inertia is uncomfortable.
Because there’s a lot of noise and a history of failure, projects are risky.
And because people often want to jump to the solution.
Your most generous and insightful work needs to analyse and define the best way forward for the stakeholders it’s meant to serve. And your most successful work will be heard and understood because you crafted it to be.