Every problem has in it the seeds of its own solution

Athlete and consultant Stanley Arnold used the expression “Every problem has in it the seeds of its own solution,” as if inside every problem lies an opportunity. 

But, of course, it does. It’s the opportunity to engage the customer (or the sponsor, or the user, or the executive). To have the stakeholders let you in. To gain consensus. To get a chance to tell their story, and then, even better, to have that story make an impact.

Just as a problem is an opportunity, so is the story of your business analysis.

What you produce has to resonate with your stakeholder, it has to tell them something they’ve been waiting to hear, something they’re open to believing in. It has to invite them on a journey where a change might happen. And then, if you’ve opened all those doors, it has to solve the problem, to deliver on the opportunity.

You have a business analysis problem, and inside there’s a solution.

But only if you look for it.