- Your professional profile is not a history or biography, it’s a marketing strategy.
- Marketing strategy means knowing your markets’ need and how your offering fits.
- You can’t include it all, and your strategy must guide your content decisions.
- A good profile is a magnetic career-brief supported by business project snapshots.
- Replace objectives with career successes, achievements and contributions.
- Forgo job descriptions and think in projects highlighting goals and objectives.
- Consider project details as either being informational, valuable or critical.
- Critical means delivering tangible and intangible business benefit and change.
- Showcase the critical, edit-down the valuable and drop the informational.
- Think impact and highlight one key thing you achieved in each project (critical),
- Support each critical item with business and project accomplishments (valuable).
- Ruthlessly edit, set aside, and edit again to be shorter, more powerful and on-brand.
What can you change today?