Reality check

People at your company share your job title, as do many others, in other companies, all over the world.

If you offer what they offer, then you have no competitive advantage.

  1. What differentiates you from your peers?
  2. How do you express your uniqueness?
  3. What influences those making decisions about you?
  4. How do you communicate your value?

Your brand is your trusted reputation; it’s what people can expect from you, always.

Who are you and what’s your promise?

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