This is business analysis

A quick scour of the web will surface many definitions of what business analysis is. All technically correct, but all quite raw (a product of the 70-year squeeze).

In this day and age, it’s time to narrate the story differently.

This is business analysis…

Business analysis is helping someone to solve their problem or seize an opportunity.

Seeking to understand the stakeholders’ perspectives, desires, and world-view.

Focusing on satisfying the need for products and services that meet people’s requirements. 

Building relationships that create meaningful change and make a positive difference.

Business analysis is a force of change. A business analyst is only effective if they create change.

Do work you’re proud of.