No, it’s not. I’m kidding.
(And work this in to your traditional resume too.)
- Use a recently and professionally taken head shot, that faces directly into your profile, with on-brand backgrounds.
- Write your profile in the 3rd person, as it makes it easier to communicate positions and achievements powerfully.
- Or, write your profile in the 1st person, to build personal chemistry and connection.
- Whether writing in 1st or 3rd, infuse some personal style into the professional and spell-check.
- Focus on the impact and benefits of your project delivery; don’t focus on your job description responsibilities.
- Use your name and target keywords to be found in search engines.
- List the skills and expertise that you wish to be known for.
- Request (and give) endorsements, recommendations and testimonials (give more than you get).
- Connect contact information, such as telephone, email and web addresses.
- Embed publications, presentations, videos and articles into you profiles.
- Regularly post updates and join in relevant interest groups for connection, visibility and credibility.
Now we can know about you.
- Your professional profile is not a history or biography, it’s a marketing strategy.
- Marketing strategy means knowing your markets’ need and how your offering fits.
- You can’t include it all, and your strategy must guide your content decisions.
- A good profile is a magnetic career-brief supported by business project snapshots.
- Replace objectives with career successes, achievements and contributions.
- Forgo job descriptions and think in projects highlighting goals and objectives.
- Consider project details as either being informational, valuable or critical.
- Critical means delivering tangible and intangible business benefit and change.
- Showcase the critical, edit-down the valuable and drop the informational.
- Think impact and highlight one key thing you achieved in each project (critical),
- Support each critical item with business and project accomplishments (valuable).
- Ruthlessly edit, set aside, and edit again to be shorter, more powerful and on-brand.
Projects take all sorts.
But good brands focus on one thing not many things.
- The Fixer – You’re the go-to-person who can make anything happen.
- The Simplifier – You’re the “cut to the heart of it” pragmatist.
- The Innovator – You’re the “big hairy audacious ideas” generator.
- The Whiz Kid – You’re the talented Gen. Y hire on rocket fuel.
- The Rock – You’re the “Don’t worry, we’ll get it done” calming influence.
- The Organiser – You’re the project management extraordinaire.
- The Mediator – You’re the “no one walks away angry” team player.
- The Negotiator – You’re the influential, win-win mediator.
- The Connector – You’re the networker who always knows someone you should know.
- The Influencer – You’re the guy who’s never met a challenge you didn’t love.
- The Guru – You’re the oracle who’s happy to share their knowledge.
- The Juggler – You’re the one who keeps the balls in the air, and never drops one.
Stop wearing stress as your defining badge of project-honour, and focus on the strength you want to be known for.
Pick the top-5 most relevant and compelling adjectives that describe you:
(or choose your your own)
Now ask someone else to describe you in one word.
Do you have a match?